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This conclusion was supported by the findings of an opinion and text analysis, which identified positive reviews for videos and channels with many followers and large numbers of visits. The results of our analysis of 12 videos revealed that users predominantly perceived these videos positively.
User-generated data can provide important information for decision making about future policies of companies that produce video content. This research analyzes user sentiments, words, and opinions about virtual reality (VR) videos on YouTube in order to explore user reactions to such videos, as well as to establish whether this technology contributes to the sustainability of natural environments. The purpose of this research is to highlight the importance of periodically analyzing the data obtained from the technological sources used by customers, such as user comments on social networks and videos, using qualitative data analysis software.